CES, one of the largest events in the tech industry, will be online-only reported by the promoters in 2021.
The case, which usually takes place in Las Vegas in January, attracted many of the top technology companies and is considered by many as a curtain-raiser to a new year.
Yet with the uncertainty about how long the coronavirus pandemic will last, organizers said 2021 is going to be “an all-digital event.”
It said “Tens of thousands of people can not convene safely.”
The CES conference
The Consumer Technology Association (CTA), which organizes CES, said in a statement that it was “rethinking how to link exhibitors, consumers, thinkers and media from around the globe while prioritizing health and safety.”
This follows a series of other high-profile technology events to go immersive-like November’s Web Summit, as well as this year’s and 2021 TED (Technology, Entertainment and Design) forum.
Mobile World Congress organisers, which took place in Barcelona in February, are also looking for an in-person gathering.
Virtual conferences are both greener and simpler, but attendees often say they struggle to communicate with others.
CTA Meetings & Networking
CTA said it also will facilitate meetings and networking in a “highly tailored environment” alongside the conventional keynote talks and conferences.
Web analyst Ben Wood, who also attended nine CES events. He said organizers had opted for a virtual model, which was little surprise.
“After the global pandemic. The insurmountable logistical difficulties of hosting an in-person event have also become apparent.
“The decision to host CES as a digital-only gathering would also send shockwaves. Around the universe of entertainment. If also one of the world’s biggest consumer products reveals that hosting a physical exhibition is not viable. It also sends a clear warning that such kinds of gatherings. They would be nearly difficult to produce throughout the coming months.”