Facebook and Instagram outage led to disappoint amongst media buyers

Facebook and Instagram outage led to disappoint amongst media buyers

Facebook posted that message on twitter after their platform was non functional and many users were shocked that both Facebook and Instagram again were down for some reason.

Most users also stated that Facebook Messenger had few updates soon after which Facebook’s main website was knocked out for some users and made using Facebook Messenger difficult. WhatsApp, Facebook’s other major social platform, seemed to be fine though some users reported encountering issues.

After going offline for around a half hour the social network appeared to be working again around 1:30 p.m. ET.

In a statement provided to USA TODAY, a Facebook spokesperson said the outage was the result of a “routine test.”

“Earlier today, a routine test caused users to have trouble accessing or posting to all Facebook services including WhatsApp and Instagram. We quickly investigated and restored access for everyone. We’re sorry for the inconvenience.”

The company did not elaborate when asked if the test was planned or if the outage was the result of an issue with the test.

Facebook’s outages are becoming more common with the recent event occurring just a month earlier, this time though the outage didn’t affect just the regular users but marketeers and advertisers. Facebook’s ad manager platform was not working for a critical period on Tuesday, leaving brands unable to place key Black Friday and Cyber Monday ads.

Media buyers were most affected as they were trying to buy ads for their clients. Buyers were unable to see data about how ads were performing, edit live ad campaigns, or start new ad campaigns. Some people had issues for an hour, while most had to deal with issues for seven or eight hours. The problems affected ads running on any of Facebook’s apps, including Facebook, Instagram and Messenger.