Warner Bros. is launching Christopher Nolan Tenet in an unparalleled manner as the new bid for Hollywood’s triumphant return to movie-going amid the pandemic.
Cineplex said the movie would release in Canada on Thursday 27 August. The film will open globally on Aug. 26, followed by a U.S. release in select markets during the weekend of Labor Day.
On Monday, Warner Bros. said Tenet would first appear in over 70 countries including Japan, Russia, most of Europe, and Australia. The US$ 200 million thriller will release in the US on Thursday, Sept. 3 almost a week later.
The stalling activation should be adapted to COVID-19 outbreaks. Instead of the normal worldwide rollout of a summer blockbuster, when they open, Tenet will work its way into theatres.
Christopher Nolan: The next movie
The film, which was originally scheduled for release July 17, has already delayed its premiere several times.
Throughout Canada, the number of people permitted within theaters varies by jurisdiction, depending on the effects of COVID-19 and municipal health authorities’ reopening steps.
For example, the reopening criteria for Ontario’s Stage 3, implemented earlier this month, limit a cinema theater occupancy of 50 guests in the house, regardless of how many screens it runs.
Cineplex reopened 35 outlets in jurisdictions where less conservative distancing policies are in force. The company launched new seating arrangements to follow requirements and improved its cleaning practices. But stayed closed to its Ontario theatres.
Landmark Cinemas and Imagine Cinemas, two major franchises that run multiplexes, have both kept their theaters closed in the province.
Tenet has had several intent opportunities, but in cases around the U.S. Each time spikes pressured the studio to reconsider its strategy.
Today, Warner Bros. has revamped a would-be blockbuster’s normal delivery. Once Tenet arrives in the U.S., it would be piecemeal throughout the world and reliant on locations where open cinemas are still on.
Already theaters are closing in California and New York. (Each home to one of the top two markets in the country), among others. But the next month could change that.