Black Friday sales reached a record of $7.4 billion in the United States and only online, according to a poll conducted by Adobe Analytics for 80 US companies and published by Bloomberg on its website.
Black Friday hit a record $7.4 billion in U.S. online sales as many shoppers spent the day clicking instead of lining up to buy https://t.co/lBpXe7BONW
— Bloomberg (@business) November 30, 2019
Black Friday sales in the United States
Sales operations among citizens
Sales operations through technology
- American shoppers have increasingly preferred to buy their needs online, via smartphones rather than computers.
- Employee purchases are rising after the weekend and during their working hours.
Says Taylor Schriner, an analyst at Adobe Analytics.
“As Christmas approaches, consumers are increasingly buying on their smartphones instead of queuing, as was the case a few years ago.”
Cha-ching! Online retailers scored big in 2019, raking in a record $7.4B in revenue on Black Friday alone. See the big stories from the holiday shopping season to date and what's in store for the big days to come: https://t.co/J0Yi4cmgcI #AdobeHoliday pic.twitter.com/BmvM6PL51Z
— Experience Cloud (@AdobeExpCloud) November 30, 2019
According to Adobe Analytics
The value of smartphone purchases on Friday 30 November was $2.9 billion, the largest ever.
As well as, The most popular electronics were Apple laptops, AirPods and Samsung TVs.
However, there are some shoppers who prefer to buy in stores, which is sometimes a social occasion for families after the Thanksgiving celebrations.